SAYTV and Sofascore Announce Season-Long Partnership for EL Partido and OM Match Live
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16 Sept 2026SAYTV and Sofascore Announce Season-Long Partnership for EL Partido and OM Match Live
Sofascore has entered a season-long partnership with SAYTV, covering EL Partido and OM Match Live, the dedicated fan shows built around Sevilla FC and Olympique de Marseille. The collaboration brings Sofascore’s data products directly into two of the most immersive matchday broadcasts in European football, and marks the first step in a much bigger initiative.
SAYTV produces live broadcast matchday experiences that go far beyond the traditional highlights reel. Its shows capture the real atmosphere around a stadium, from reactions on the bench and behind-the-scenes footage of players before and after kickoff, to exclusive interviews that bring supporters closer to the club than ever before. As the Official Technical Partner of both EL Partido and OM Match Live, Sofascore will now be woven into that experience throughout the 2026/27 season.
What the partnership brings to the broadcast
Sofascore’s player ratings, custom widgets and infographics will be integrated directly into the live stream, giving presenters and viewers a real-time statistical layer to go alongside the raw emotion of matchday. Planned integrations include Sofascore player ratings, team line-ups, attack momentum, league standings, head-to-head data and player-performance insights, all delivered through interactive matchday graphics built for a live broadcast environment.
The goal is straightforward: pair fan-led storytelling with trusted, data-driven analysis, so a EL Partido or OM Match Live viewer gets the same depth of insight a Sofascore user already relies on, but woven into the rhythm of a live show.
The partnership will also extend into the Sofascore platform itself. EL Partido and OM Match Live will be promoted across relevant match and club pages, supported by banners and targeted notifications that help guide Sevilla FC and Olympique de Marseille supporters toward the live broadcasts.
A bigger initiative in the making
While EL Partido and OM Match Live are the first shows to carry Sofascore’s data into a SAYTV broadcast, the partnership is designed as the starting point of a much wider rollout. SAYTV and Sofascore plan to expand the model to roughly 20 clubs across Europe, bringing the same blend of live storytelling and integrated match data to a growing number of fan communities.
Martin Raithel, Co-Founder of SAYTV, said:
“I have been a Sofascore user for many years, so I know personally how much value the platform brings to football supporters. To now welcome Sofascore as the Official Technical Partner of EL Partido and OM Match Live is genuinely amazing. Sofascore’s data will become part of how our presenters tell the story of each match and how supporters understand and discuss what is happening on the pitch. I am incredibly happy about this partnership and excited to see everything we will create together.”
Robert Bošnjak, Strategic & Media Partnerships Coordinator at Sofascore, added:
“EL Partido and OM Match Live place supporters and their conversations at the centre of the matchday experience, making both shows a natural environment for Sofascore. By integrating our data and insights directly into the broadcasts, we can connect live storytelling with the statistics and performances shaping each match. We are delighted to begin this partnership and look forward to developing it throughout the season.”
The partnership runs for the full 2026/27 season, with broadcast integrations, app placements and supporting promotional activity rolling out across the opening matchdays. For Sevilla FC and Olympique de Marseille supporters, that means a matchday show that looks and feels closer to the ground than ever, now backed by the same data trusted by millions of Sofascore users worldwide.
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Sofascore has entered a season-long partnership with SAYTV, covering EL Partido and OM Match Live, the dedicated fan shows built around Sevilla FC and Olympique de Marseille. The collaboration brings Sofascore’s data products directly into two of the most immersive matchday broadcasts in European football, and marks the first step in a much bigger initiative.
SAYTV produces live broadcast matchday experiences that go far beyond the traditional highlights reel. Its shows capture the real atmosphere around a stadium, from reactions on the bench and behind-the-scenes footage of players before and after kickoff, to exclusive interviews that bring supporters closer to the club than ever before. As the Official Technical Partner of both EL Partido and OM Match Live, Sofascore will now be woven into that experience throughout the 2026/27 season.
What the partnership brings to the broadcast
Sofascore’s player ratings, custom widgets and infographics will be integrated directly into the live stream, giving presenters and viewers a real-time statistical layer to go alongside the raw emotion of matchday. Planned integrations include Sofascore player ratings, team line-ups, attack momentum, league standings, head-to-head data and player-performance insights, all delivered through interactive matchday graphics built for a live broadcast environment.
The goal is straightforward: pair fan-led storytelling with trusted, data-driven analysis, so a EL Partido or OM Match Live viewer gets the same depth of insight a Sofascore user already relies on, but woven into the rhythm of a live show.
The partnership will also extend into the Sofascore platform itself. EL Partido and OM Match Live will be promoted across relevant match and club pages, supported by banners and targeted notifications that help guide Sevilla FC and Olympique de Marseille supporters toward the live broadcasts.
A bigger initiative in the making
While EL Partido and OM Match Live are the first shows to carry Sofascore’s data into a SAYTV broadcast, the partnership is designed as the starting point of a much wider rollout. SAYTV and Sofascore plan to expand the model to roughly 20 clubs across Europe, bringing the same blend of live storytelling and integrated match data to a growing number of fan communities.
Martin Raithel, Co-Founder of SAYTV, said:
Robert Bošnjak, Strategic & Media Partnerships Coordinator at Sofascore, added:
The partnership runs for the full 2026/27 season, with broadcast integrations, app placements and supporting promotional activity rolling out across the opening matchdays. For Sevilla FC and Olympique de Marseille supporters, that means a matchday show that looks and feels closer to the ground than ever, now backed by the same data trusted by millions of Sofascore users worldwide.